According to agency Reuters, last financial year (for 12 months to August 31, 2013) the IKEA company increased its sales by 3,1%. According to the final information, they amounted to 27,9 billion euros. Distinctive regions, according to MarketWatch, in this regard are called Russia and China. The North American market was also not bad in terms of improving the market situation. Compared to last year, sales increased by 1,8% in annual terms. IKEA has managed to expand its market segment in almost all regions, with the exception of Southern Europe. This is explained by IKEA Group continues to increase its market share in all world markets, and the southern European market is influenced by current economic situation.
Peter Agnefjell, CEO, made a statement about the shift in IKEA's priorities towards the development of existing stores rather than new ones. He also announced plans to almost double the company's annual revenue and reach 2 billion euros by 2020. The company receives most of its revenue in European countries, but it is also actively winning developing markets... To date, the management of IKEA plans to open about 25 new stores in India, which will be spent on $ 1,7 billion.
Recall, the network consists of 303 IKEA stores around the world, who for the past fiscal year was attended by about 690 million. The main mission of IKEA - changing daily routine of life of many people's lives by using their own resources and thanks to the long-term solutions. The full version of the financial report for 2013 year will be available in January next year.
