IKEA reported a not very pleasant news for fans of the Swedish manufacturer. The company decided to stop production and sales EXPEDIT shelving of a seriesWho are so fond of consumers and gained popularity. Naturally, this news came retail chain IKEA fans do not like. In the social networking site Facebook, even appeared CommunityWhose members show care for the abolition of "uncomfortable" decision management. And these enemies, neither more nor less, more 20 thousand people. But, in fact, the removal of racks EXPEDIT production took place for a reason. In his will be replaced by a new series of shelves, almost similar, called KALLAX.
Immediately after the announcement of the termination of sales analysts have begun to investigate its possible causes. Among the most likely reasons cited savings. IKEA sells large volumes of various furniture annually, and, of course, its production takes a huge amount of wood. Therefore, the company decided strategic decision the development of new shelving KALLAX - to reduce the thickness of the outer wall. Even reducing the size of the outer edge of just one centimeter, the company will be able to save a lot of resources.
Also, representatives of IKEA note that the surface of racks KALLAX become more resistant to scratching. The company assures that KALLAX - is the same EXPEDITOnly under a new name.
Note that EXPEDIT shelving has gained its popularity due to the convenient size and simplicity. They can be used not only for store printed materials, but any other objects, such as toys, books or figurines and even vinyl records.
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