Unexpected continuation advertising campaign entitled "The Wonderful Everyday" from IKEA, perhaps, surprised everyone and even amazed. No wonder IKEA is considered one of the most creative advertising organizations in the world. And now, IKEA has confirmed its place of honor with the development and release of a new advertising video, which, according to tradition, was created with the participation of the agency Mother London.
Video received the "speaking" name "Rediscover the Joy of the Kitchen" and, as we mentioned above, was part of the worldwide campaign from IKEA - "The Wonderful Everyday". The creators of the video sent viewers into the jungle, where monkeys and other inhabitants of the tropics discovered a kitchen from the IKEA collection and decided to have fun on it.
The video was filmed in Costa Rica. This video is like a colorful, positive dream that inspires new discoveries, creating comfort on kitchen together with the Swedish furniture manufacturer.
