Every year, its presence in the market launch of IKEA notes new catalog. The company on colorful pages again and again is a qualitatively new relationship to the house, its arrangement, offering revolutionary ideas that make our home as comfortable as possible. In support of their catalogs IKEA conducts advertising campaigns, trying to outshine the last year in scale. 2013 was no exception. In anticipation of the release of the catalog, IKEA organized a real holiday under the slogan “Include color! '. For a short time Visitors Gorky Park could become a makeshift home features a large living room, kitchen, bedroom and nursery. Organizers of the event with the help of theatrical shows with dressing area and master classes showed how easily and simply change the color filling the rooms, give a special charm to the room with the help of textiles.
Insight of the year can be dubbed "juicy" campaign. After all, IKEA offers to all his fans and those who are just going to join their ranks, including color! "Every artist wants to know ..." - these words are familiar to all the little rhyme about a rainbow. IKEA supported by creative advertising agency Instinct have gone further and declare an incredible number of colors, shades, styles and textures combined, which can be used to transform the house. Along with the revolutionary ideas of design, IKEA goes beyond the normal way of presenting information. Some pages of the catalog marked with special icons that you just need to scan the smartphone. For this purpose it is necessary only to install the free app "The IKEA catalog"And you get a lot more useful information.
In the catalog 2013, the main emphasis is on textileLike material that can change the interior of the premises beyond recognition. 30-five seconds of video entitled "Rainbow"Demonstrates the breadth of solutions, with which you effortlessly guided only by your own individual taste, freshness will attach to your housing.
Roller really successful. He drew not only buyers, but also collects awards in his piggy bank. At the recent Advertising Festival Latvia GoldenHammer he took silver.
IKEA calls not to be afraid and to experiment. After all, a better life so easy! Start with your own apartment and turn color at full power!
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