IKEA held a regular shareTimed to coincide with the opening of a new store. This action has already carried out once in NovosibirskWhich also took place in the subway cars. Creatives company turned one of the trains Tokyo subway a kind of train for parties.
Train adorned shill inscription «IKEA Party Train», and cars become mobile showroom equipped Furnished IKEA.
As treats passengers were offered food and drink. Besides all this, the staff thought through IKEA entertainment program and played games with the passengers, and also conducted a quiz. The campaign was designed to help take a new look at the famous Swedish furniture brand, emphasizing its convenience and functionality.
The action «IKEA Party Train» in Tokyo lasted only two days, but it took part in a huge number of passengers. Geographically, this "holiday" was held near the monorail station called Tachikawa.
What's funny, tickets for travel were the subject of the drawing held in the format of the lottery.