Even some few years ago Kazakh market was not considered by companies as a potential platform for expanding its sphere of influence. However, recent practice shows activity from the opposite direction vector. With an enviable constancy niches occupied by franchisees, associated with retail and the catering. But with great anticipation to this day in the market of Kazakhstan expect the appearance of IKEA as one of the largest producers furniture and accessories for the home. These things event unconfirmed planned to carry out a few years ago, but plans changed. What is the situation now?
Unfortunately, at this point in time does not include IKEA Kazakhstan in its coverage area. Niklas BengstonPerformed at the company's duty manager of corporate communications, confirmed this information. He also said that every year IKEA monitors potential areas for further development, including Kazakhstan. With appropriate resource capabilities and a positive assessment of the situation of the parish to the Kazakh market is quite likely.
In the meantime, residents of this great city have to settle for informal services resellers, delivering the realization of products ikeevskuyu of Russia. Even despite the fact that prices are higher on 20% demand is stable.
To date, IKEA has more than 320 stores located throughout the world. Of this number 23 outlets are located in Asia.