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Following its multi-channel strategy development, the Swedish furniture manufacturer opens a new concept store in Spain. It is planned that the store will be a point of issue of orders over the Internet, made through the site IKEA. The press release also says that buyers can purchase goods and traditional way.
Even some few years ago Kazakh market was not considered by companies as a potential platform for expanding its sphere of influence. However, recent practice shows activity from the opposite direction vector. With an enviable constancy niches occupied by franchisees, associated with retail and the catering. But with great anticipation to this day in the market of Kazakhstan expect the appearance of IKEA as one of the largest producers furniture and accessories for the home. These things event unconfirmed planned to carry out a few years ago, but plans changed. What is the situation now?
As part of the charity event, which is held every year under the name of "helping those who want to learn," this year with 9 16 November will be a competition "Draw the toy of your dreams!". As a result of this competition will create toys that will protopipami for real IKEA toys. Designer toys can become absolutely any child under the age of 12 years. Moreover, the action covers all countries where there are IKEA stores. Incidentally, identical action It has already passed last year.
Most people do not need long to explain what brand IKEA. Yet there are her ardent opponents and supporters of amateur. And the number of the latter is growing steadily. IKEA's products are valued for simplicity and functionality, an attractive appearance and safety, the ability to quickly and easily transform it to fit your needs. The company itself regularly carries out all kinds of events, attracting more and more new fans. At the same time another story. Products under the brand IKEA brand has attracted the attention of developers computer games.
More recently, the Swedish manufacturer introduced a new committed series of furniture called Regissör. The highlight of this series is that the assembly of models of which it is composed, takes less than five minutes. B Regissör includes the following pieces of furniture: bookshelves, wardrobe and coffee table. Sales of Regissör cabinets began in October, the rest of the models will go to IKEA stores from spring 2015. Indicative cost Furniture from 139 (table) to 349 (cabinet) US dollars.
