As the Reuters, Referring to the Executive Director of the IKEA Group, Thorbjørn Loof, IKEA is considering the possibility in 2018 to start selling its products through third parties.
"On digital platforms, we sell our products only through our own website, but we also see that the competitive environment is changing," said Thorbjørn Loof.
Loof did not specify on which platforms the experiment will take place on the sale of IKEA goods, but Reuters suggested that such giants as Amazon or Alibaba are meant. In addition, based on the fact that the article appeared on the US site Reuters, then you can also consider as a candidate for the online-site Walmart.
"I will not disclose where, but we will test how digital commerce will look in the future and what digital shopping centers mean," said Loof.
In the last financial year, online sales of IKEA Group worldwide grew by 30% and reached 1,4 billion euros ($ 1,6 billion), which was only 4,1% of total sales of 34,2 billion euros ($ 38,9 billion).