Recall that the first step to improve the service and the launch of online sales made IKEA unit in Omsk. Since six months have passed and it's time to take the interim results, as the service is carried out during the second half of the year 2013 in test mode. The uniqueness of the introduction of this service consists in the fact that it was a "pen test", the first experience in Russia.
The company's management stated that they are not going to stop there. Firstly, it is planned to expand the geography of delivery. Earlier delivery is only within the city OmskIn the near future the service will be available for residents of remote settlements from Omsk. The list of cities that primarily hit the planned logistical framework provided online order including cities such as Surgut, Nizhnevartovsk, Ishim, Tyumen and Khanty-Mansiysk. Along with the aforementioned localities common "short list" includes about 20-five cities.
On the advantages of purchase IKEA through the Internet does not end there. The next innovation touched the order of payment: calculation method introduced by the credit card systems Show и MasterCardThat allowed to make the service even more convenient for consumers. Payments will have protection 3D SecuredWhich has proved its reliability. At this stage the efficiency of the logistics chain from door-to-door warehouse buyer worked. Moreover, the scheme worked very well, this is due to the fact that for the test period was selected by such a small area - one city.
The effectiveness of the service can be seen in figure repeated orders online - 20%And it's a lot. Moreover, customers are very satisfied with the new service. Of course, representatives of the company IKEA will have to work hard to the expansion of geography were not affected the quality and delivery time. And this is not an easy process, because it includes a lot of circuit elements: both people and equipment, and other conditions, not to mention the unexpected situations and accidents. Therefore, we can only wish the company planned development and rapid expansion and improvement of this new, but very convenient for all of us a service.