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News IKEA in Russia

Presentation of the catalog IKEA 2014 the flag of creativity

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Create with IKEAIn July 2013 years IKEA Russia was held entertaining study. Children with their parents detailed answers to questions proposed to them about how they decide to design a child's room, satisfied that there are children themselves. And also monitored by examining the relationship between the development of creative abilities of the child, and home interiors.

Results of the study were disappointing: fewer 1 / 3 parents responded that they take into account the views of children in matters of design, and half of all children and would have completely changed my room! Mainly because today's children spend their free time at home. Almost half of the children's rooms, all observations, decorated in white and beige tones, almost completely repeat style rooms for adults.

The adult style in the interior, which is distinguished by its restraint, hinders the creative development of the child, according to the commentary of the child psychologist, concurrently with the author of the bestseller entitled "Advice of an Experienced Nanny," Natalia Barlozhetskaya. Interior design should be easy to change, for example, using bright details and textiles. The child should be able to express himself at the stage of selection of interior details. Such, in fact, responsible participation in the life of the room will help develop the child's personal world and strengthen his self-confidence. It can quite encourage children to study music, drawing, dancing or design, enough to allow them a little freedom.

The new IKEA catalog for children

Surprisingly, most of the parents surveyed also felt that the interior of a child's room is directly linked with the development of their creative potential.

The new IKEA catalog encompasses all the inspiring solutions that help make life comfortable at home, and also to pay attention to families with children of all ages. The company gladly assists parents by providing solutions that will give impetus to the development of children, the inspiration for self-expression and creativity. «Be creative you want"- The slogan of the new IKEA catalog, perfectly reflects the essence of the content of the directory that will be released in August 25 2013 years.

Creativity in the catalog IKEA 2014

Director of retail chain IKEA in Russia - Walter Kadnar - stressed that the creation of a new catalog takes into account all studies of the effect of home interior on children's development and the needs of the whole family. IKEA catalog 2014 created through the prism of the best solutions for comfortable living. His goal - to be perceived as a guide to action for parents and children alike.

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