New Year in August? Is this possible? Yes, IKEA is possible. Traditionally IKEA in August released its new product catalog for next year. This year will see the light 61-first IKEA catalog.
With the release of the new directory in Russia and starts a new advertising campaign under the slogan IKEA "Everything in the house!". This slogan was chosen by IKEA is not accidental. Long-term observations IKEA for Russia and its people allowed it to conclude that many Russians do not like to part with old things. Most likely it is common to all the residents of the former Soviet Union. This observation prompted the new communication campaign IKEA, which will help all of thrifty people in Russia and abroad attach their old and unused for a long time, but close to the heart of things in the new IKEA furniture and interiors.
Presentation of the new IKEA catalog will be held in Moscow on 26 28 August, the Central Park of Culture and Leisure. Gorky. The event is called "Proprietary values" - is the first chance to see the new IKEA catalog and have a good time.
Based on materials from IKEA.