News IKEA in Russia

In anticipation of the new catalog IKEA: "kitchen" stereotypes of Russians

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Kitchen IKEA RussiaNot later, in September, we will be presented to the Russian version new catalog IKEA. The main topic this time - the food that you will agree, is an important and integral part of our lives. The designers who participated in the preparation of the new catalog, offer insights into everyday chores as a pastime. And already on the good tradition preceded the research publication output. Now it was dedicated to the cult of food Russians, including a survey of the frequency meal, Place the emotions that cause this or that food and separate the question of favorite dishes. Interested companies IKEA in the survey and the popularity of the habit of photographing food, as well as the division of household tasks for the preparation of food in Russian families. 
According to the results of the study can be summarized that the freedom of the Russians in the kitchen holding back the mass of stereotypes that do not allow you to fully enjoy cooking, family dinners and friendly gatherings.
Kids in the kitchen
That new ideas that will be covered in the new catalog IKEA, are designed to break down these stereotypes. One of the main stereotypes (40% of respondents), it became clear in the course of the study, is the reluctance of parents to allow children to cooking. Among the reasons for this situation are called security and the reluctance of parents face additional chores, which they believe will create them Children in the kitchen. 46% of respondents said that the joint initiative of cooking usually does not come from the parents and from children. But with the right approach and the availability of the necessary equipment all this can turn into an exciting action that will be not only safe, but do not allow creative disorder.
With regard to the presence of men in the kitchen, then this is for them is difficult and boring. That is why cooking 95% falls on the shoulders of Russian women. Only 20% of men genuinely love this activity and willingly ready to show their cooking ability.
Interestingly, residents Yekaterinburg their answers showed the highest percentage of parents willing to allow children to make dinner - 67%. As for the appearance of the food, this issue is really important only for 13% of the respondents, while 90% of women are not concerned about the topic of diversity usual daily diet.
The appearance of food
IKEA was engaged in clarifying these details with an ulterior motive. The goal - the offer of modern and multi-functional solutions for kitchens. This decision came as a result of finding that considerable difficulties and complaints arise because the organization uncomfortable kitchen space and the absence of a cozy corner where you can get together for breakfast or dinner with your family. Accordingly, in this situation of any gastronomic experiments, even we can not talk. A space that is reasonably organized and able to create a positive mood, not only allows you to have a place to socialize, but also will cause an uncontrollable desire to create in the kitchen.

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