This year, IKEA launched its first 59-catalog, which was released in editions on 54 28 languages. IKEA catalog for 2010 year - more than 190 million copies! Such a huge circulation makes the IKEA catalog the largest business publication in the world. More than 4000 2000 picture more than products (of about 12 000 names IKEA product range worldwide) 375 adorn the pages of the catalog this year. This is the way to 59 years from the catalog of the first edition in 1951, which had a circulation of only 250 000 ekzemplarov!
Download the IKEA catalog for the year 2010 can here.
Download the IKEA catalog for the year 2011 can here.
History IKEA catalog:
The first mailing for "rural people", representing IKEA inexpensive goods.
The first IKEA catalog mailing. Circulation of the first IKEA catalog - 250 000 ekzempyarov.
The first IKEA catalog entirely dedicated to home decor.
The first exhibition and sale of furniture IKEA opens in an old factory in Älmhult, Sweden. The company's customers can now come in and make sure that low prices and quality match the descriptions in the directory.
IKEA catalog circulation reached two million copies. 2 IKEA stores: one in Älmhult (Sweden), one in Oslo (Norway).
IKEA Catalog Circulation reached 13 million copies. 10 5 the IKEA stores in countries - Sweden, Norway, Denmark, Switzerland and Germany.
IKEA Catalog Circulation reached 35 million copies. 66 17 the IKEA stores in the country.
IKEA Catalog Circulation reached 72 million copies. 124 26 the IKEA store in the world.
The first online version of the catalog launched in the US IKEA website. Then the online catalog appeared on the websites IKEA and other countries.
IKEA catalog production becomes digital, which allowed to give up chemicals in its production.
IKEA Catalog Circulation reached 160 million copies. 220 33 the IKEA stores in the country.
The new, smaller size 7.5 directory? 8.8 inches tested on some markets.
The reduced size of the IKEA catalog becomes the standard in all countries, thereby reducing the consumption of paper and energy, carbon dioxide emissions into the atmosphere and the production costs.
Anniversary-60 first IKEA catalog. Circulation - 195 million copies.
On the way to the production of safe eklologicheski IKEA Catalogue
Despite the huge circulation of its catalog, IKEA is trying to make its publication possible, less harmful to the ecology of the planet. In addition to revising the scheme distribution directory on the method of global mail to personal rassyke, the IKEA aims to reduce the harm by ordering paper for its catalogs in the world known for its desire to preserve the environment of the company Stora Enso in Sweden.