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Down with stereotypes and the new templates IKEA Catalogue! As usual, the creators of new collections have paid attention to all the rooms in the house, but more attention had to the kitchen. From the innovations: the expansion of the catalog of opportunities for lovers of Swedish goods manufacturer - interiors with of presencewhich is achieved through 360 ° panoramas and inspirational videos that contain ideas and tips for the design of your home.  

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IKEA continues active cooperation with the world of art and fashion. In the summer of next year, the conference was held 2016 IKEA Democratic Design Days in Älmhult. During the 2016 and 2017 years. the company, together with the artists and designers in the fashion industry, has created a lot of interesting collections. One of the new IKEA projects - collaboration with fashion designer Keith Neal (United Kingdom). 

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The annual photo shoot competition in the shopping center "MEGA" starts 9 September. It will last until October 23. it online contestWhich provides each of you the opportunity to become the main face of the cover IKEA Catalogue and win prizes from the company. The project has been ongoing for 7 years in Russia. During this period, more than 350,000 personal catalog covers of the Swedish manufacturer have been created. 

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As we have mentioned a little earlier, 30 of June - the date of opening of the first in the world IKEA museum in the city Älmhult, in the same place where the headquarters of the Swedish manufacturer is located. Who will be interested in visiting this museum? For those who are interested in the history of IKEA, and for those who follow the latest developments of the company, as well as for us. Posted museum in a historic building, which housed the first IKEA store, which opened in October 28 1958 years. In 2012 year IKEA opened a new store in Älmhult, and the old reconstructed. Thanks to the architect's sketches Claes Knutson, Acquired the building the original look, with columns along the facade.

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I went to the third year from the moment that IKEA has introduced the tradition to gather journalists from around the world of ÄlmhultIn its headquarters, in order to tell about the main principles of their work, share new ideas for new collections and demonstrate how these ideas come to life in the company's development.
Key points that underlie operations IKEA:
- Quality;
- Functionality;
- the form;
- Sustainability;
- Reasonable prices.

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