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To demonstrate the new product catalog brand 2009 years and IKEA US company GoMobile Advertising invented directory which "comes to consumers."

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To advertise their products for IKEA dressing rooms for the Swedes launched a special project of the dances in the dressing room.

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In February 2008, the IKEA store in Amsterdam carries out the action, the purpose of which - clearly explain to consumers the brand slogan - Design your own life ( «create your own life").

Visitors to Dutch IKEA site can draw in the online layout of your house or apartment with furniture, which there is, move the items, select the optimal alignment, imagine missing details of the interior and, most importantly, remove all unnecessary.

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