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IKEA, Skoda and Bulk

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Everyone has long known that Ingvar Kampad is a very modest person in everyday life, and besides that, he tried to maximize this quality in doing business with his company. We do not know if this is a rumor or not, but from time to time we come across mentions that IKEA top managers drive modest cars. This time we came across a note in the blog of the well-known Alexei Navalny about this fact, excerpts from which you can read below.

Sometimes there are some small, but absolutely amazing things.
This morning was the Swedish Embassy. Like, "jackals."
...
I drove up to the parking lot. Next to me is parked on an old white dude Skoda Octavia, like this:
Skoda Octavia
Well, we go together to the embassy.
Where it appears that the man on the old Skoda Octavia - the director of IKEA in Russia.
That is, he manages the huge size of the business with billion-dollar.
As we walked back, he realized that I was stunned by the sight of his car, he laughed: So we do business. I put this machine. Without driver. But with GPS.
Can you imagine being a domestic businessman, who, after receiving a lot of money, not bought instantly beautiful shiny Mercedes?
What is the sense in general to earn and be rich if you can not sfotkatsya next to his S-class and put it in the "classmates"?
I myself, as soon as the opportunity arises, immediately changed to a more expensive car - ahead to the alluring "executive class". And when it was not possible - he is very experienced and sadly considered car magazines.
In short, perhaps a trifle, but impressive.
...

Full article in Navalny's blog
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