Check for Ikea detector (About IKEA in Ukraine)
Date of publication: .
We decided to do the census one article about IKEA from the Ukrainian site UNIAN. The author of the article is Yuri Kulikov.
“Ikea is coming to Ukraine,” Alexander Omelchenko, then the mayor of Kiev, declared 2005 of the year in March, promising that the first store of this company selling furniture and household goods will be significantly more than the same in Warsaw and other European capitals.
In recent years 11 words about the imminent appearance in Ukraine Swedish retail chain with democratic prices uttered many officials of different levels. And Ikea stores we did not have in the country is not in the near future, most likely, will not. Rather, the Swedish comfortable furniture and many other useful things for this popular brand in the world seeps into Ukraine only through the efforts of the Polish and other foreign stores Ikea.
The desire to see our Swedish retail chain turned into something resembling an obsession with the whole people: Ikea is called the Ukrainians in the first place in the list of the most coveted brands, which are absent in our country. In public opinion there are several reasons why Swedes ignore our country.
Main - the company does not operate in countries with high levels of corruption. The Swedes lost interest in Ukraine due to the devaluation of the hryvnia, a sharp decline in living standards and a lack of market prospects.
The failure of the Ukrainian project Ikea is instructive. In this example, there is everything: the bashfulness and self-interest of Ukrainian officials, the lack of timeliness of business decisions, and the mismatch of European and domestic business mentality. And yet - the unbridled desire of domestic officials to warm their hands, if not on a real investment project of a Swedish furniture retailer, then at least on the creation of a “Ikea Fata Morgan”.
The original plan to open the first store Ikea on Ukrainian soil 10 years ago, ran into problems with the artificial separation of the land at the entrances to the capital, after which the trading network drew his attention to the Odessa region, which began negotiating the purchase of land. Ukrainian officials while joyfully reported to journalists, that is about the Swedish company will appear in Kharkov and Dnepropetrovsk. Can you imagine what was their holiday? Ikea not only visiting Omelchenko, and more - in three governors and mayors!
Just everything was a myth. The promise of a multimillion-dollar investment in either Kiev or Odessa and other regions did not come. In 2010 the company announced the termination of the land search for the construction of his "happy housewives shopping."
In 2012, the then-Minister of Economic Development and Trade Poroshenko urged gathered close for himself the club "The Fifth Element" group of economic journalists, which included the author of this text, that the arrival of Ikea in Ukraine - the case of the near future.
Not so happened, as the reptile. Revolution 2014 years and the subsequent military intervention by Russia in the Crimea and Donbas removed the topic from both the focus of public attention, and investment plans of the company.
But it took quite a bit of time and the need to realize the dream of Ukrainians spoke representatives of the new Ukrainian government. In the early summer of the year 2015 in the domestic media actively discussed the statement made by the Deputy Chairman of Kyiv City State Administration Igor Nikonov, that Ikea eyeing the purchase of land for its first Ukrainian store. According to him, the potential buyer interested in plot of 40 hectares on the outskirts of Kiev, near the busy highway.
A few days before the end of October sostoyavschihsya 2015 year elections of local governments, First Deputy Head of Kyiv Regional State Administration Leo Partskhaladze recalled our dream and promised that the Kiev regional state administration intends to seek parish in the metropolitan region of the world-renowned manufacturer of furniture.
"The regional state administration has sent its proposals to Ikea. We are also trying to influence the position of the company's management through the Swedish embassy in Ukraine," Partskhaladze said. According to him, the opinion of the brand owners is influenced by the negative experience of previous attempts to enter Ukraine, in connection with which the regional authorities should try to convince the owners of the company.
"They will be guided by IKEA in relation to affairs in Ukraine. Because this is a litmus test. If IKEA or, for example, McDonald's, Metro come in, then they change the attitude of investors," Partskhaladze said.
Similar thoughts about sign for the market in the coming of the post-revolutionary country Ikea in an interview with the Swedish Dagens Industri expressed and the current Minister of Economic Aivaras Abromavicius.
"We hope that Ikea will open a store (in Ukraine). And it will be an important symbol of the good reputation of the company and the fact that the investor did not pay bribes, "- said Abromavicius.
Whether to require Ukrainian officials for the period from the year 2005 bribes from Ikea, we will likely never know. it is not important for domestic buyers. Most of us are interested in more relevant question is whether the country «Ikea detector" will be the new government?
I admit that some skeptical buyer can ask whether there this notorious Swedish anti-corruption detection, which is put in front of us 11 years ago? Maybe it's the same Fata Morgana?
Established in the year 1943 17-year old Swede Ingvar comrade company to the second decade of the XXI century has become one of the world's largest retailers, owning a shop in 381 47 countries. In 2015, the group visited the shops 884 million people who paid at the box office equivalent of a billion euros 34. The very name of the group is an acronym of the founder's name and surname and the name of the farm where he was born adventurous Swede: «Ingvar Kamprad Elmtaryd Agunnaryd».
Today, the group successfully make money in countries such as Russia
(136 place in the ranking of Transparency International's most corrupt country), Dominican Republic (115 place), Egypt (94 place), Thailand (85 place), Bulgaria (69 place), Turkey (64 place). Moreover, in many of these countries, the group is planning to implement in the next few years, billions of dollars investments in the development of networks, and in some other untapped markets thinking about expansion.
So, the Ikea keeps its priority is likely not the level of corruption of officials of any country, and the ability to comfortably make money in a particular local market.
Ukraine with an average monthly salary of full-time employees, three times falling after the devaluation to the level of $ 160, until such criteria are not responsible. What clearly demonstrates the lack of response of the main Ikea office two sent in early March, the agency UNIAN letter with a request to state its position on the prospects of the Ukrainian market in 2016 year.
Last year, we received the following brief formal reply: "To date, the group Ikea company does not intend to develop their shops in the Ukrainian market." I think Ikea officials now believe that we should not waste time on the obvious answer.
Unfortunately, we have missed your chance. Ten years could not bargain for a piece of land under the right people to the project. Now the land is full of cheap, but the buyer is not interested. Traditional situation for us when good thoughts come afterward?
And Ikea, meanwhile, is trying to wash away the accusations of fraud. MEPs from the faction "Green - the European Alliance" was accused of evading Swedish group with 1991 year from taxes totaling more than a billion euros 1. According to these deputies, Ikea avoid paying via the Netherlands "daughter" of taxes on part of their income. Representatives of the group called the allegations unfounded and incorrect. whether Ikea will pass its own detector on the honesty? But that is another story.