ruenfrdeites

Information IKEA

Interesting life IKEA catalogs

4.6666666666667 1 1 1 1 1 Rating 4.67 (3 Votes)

History of IKEA catalogsIt would seem that what could develop into a business enterprising Swedish seventeen young men, inspired by the desire to create their own business? Enlisting a small financial support of his father, a native of a small village of Agunnaryd, created brand nameWhose name is not only perpetuated his name, but also became a good example of how much can be a successful business for the sale of available for a wide range of customers goods. After all, IKEA allowed the world to fully enjoy the high quality of Swedish furniture and accessories for the house, the price at the same time making democratic.

Obsessed with the idea to expand the range of potential customers, the founder brand, Mr Kamprad came up with a brilliant business idea - release directory. The first mailing of the paper edition has become a landmark for the development of the brand. That now seems commonplace for any large company, then it was absolute "know-how", and the opening of the exhibition hall, where buyers can see firsthand as shown in the pictures of products, only confirmed the popularity of this presentation and advertising of goods to customers.

Naturally, the first catalogs were not as colorful as modern and Cover they mainly decorated vector graphics. In the sixties cover IKEA catalog began to get familiar today outlines. Since the release of furniture catalog 1961 year on the cover depictions photos, harmoniously arranged finished interiors, giving them the lion's share of space on the cover of every edition. The brand name modestly took his seat in one of the corners of the cover page.

IKEA catalog 1977

IKEA catalog 1983
The next decade was also marked by significant changes in the concept of the cover IKEA catalog. With 1970 the company has been actively used the image of man in the background interiorsThat subconsciously has declined buyer to purchase the same: in fact the person on the cover, whether it's a serious businessman or a housewife surrounded by children look so happy! From the pages of their catalogs IKEA promotes the principle of delivering affordable eco-friendly furniture in every home. Moreover, and paper, from which now produces its catalogs, the furniture giant orders from the Swedish pulp mill that its production causes minimal damage to nature.

IKEA catalog 2000
Experiments with logo on the cover of the catalog and on branded products completed by 1994-th year, when four letters written in bold concise, learned and memorized the entire world. During the preparation of each directory to be released in the studio employed about 300 employees. The result of years of diligent work was commercial edition, which has become a standard for other similar projects both in respect of the dimensional and stylistically.

Covers IKEA catalog with 1951 2014 by year

Add a comment


More on the topic ...

  • Catalogues and brochures 2011 (Russia)

    Catalogues and brochures on 2011. Zedes contains the following catalogs and brochures IKEA issued in 2011 year: the main IKEA catalog for the year 2011 catalog kitchens IKEA catalog IKEA PAX wardrobe catalog of upholstered furniture production IKEA catalog ...
  • Catalogues and brochures 2010 (English)

    Catalogues on 2010 year, Ikea released to the market in England and the United States. This section includes only those directories that do not go in separate brochures Russia (Ikea Business, Bathroom solutions, Ikea Sofas, Curtain solutions), and are of interest in terms of ...
  • "IKEA FAMILY LIVE" magazine (up to 2011 years)

    Adoption of family values-in fact one of the principles of IKEA. Better Homes can only be your home, and how to make it even more beautiful and kinder-the magazine IKEA FAMILY. High-quality, bright, rich and truly useful magazine with 2008 years ...
  • Archive (Catalogues and brochures 2009)

    Catalogues for IKEA Russia 2009 year. For those who want to know how it was and what has changed. Pay attention to the brochure "the IKEA Tableware" is its not in 2010, which, of course, does not diminish the importance of kitchen utensils.
  • IKEA catalog for the year 2004

    The advertising campaign in support of the IKEA catalog for 2004 year under the slogan: "The best view of the new directory". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.

We recommend ...