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IKEA always slavislas his creative approach to advertising. Commercials company repeatedly became winners of the International Advertising Festival "Cannes Lions" and its winners. In this article we would like to draw your attention to one advertising campaign, which held French unit IKEA 2010 year. Say that it is unusual - to say nothing ... Read, and most importantly look ...
On March 10 24 2010 on the company IKEA conducts another unusual advertising campaign. At this time, the aim of IKEA became the Paris metro. Four busiest stations of the Paris Metro "Saint-Lazare", "Champs Elysees", "Concord" and "Opera", the company placed samples of their furniture.
Sofas and chairs are in pairs, are fixtures in between. On the walls of the underground behind furniture arranged posters depicting various home interiors. Thus the Paris subway passengers can not only enjoy a relaxing holiday in the comfort of your home, but also to evaluate the quality of IKEA furniture.
Further comment is superfluous. See ...
German advertising agency DDB Berlin has developed a series of posters for IKEA.
Advertising campaign from LEO Barnet Poland under the slogan "make room. Seasonal discounts of up to 50%".
