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Advertising campaign in support of the IKEA catalog for 2004 year under the slogan "The best view of the new catalog". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.
Punktirovov enough points and to understand what happened ...
Agency Jung von Matt (Alster, Germany) shows that real beauty is inside. Creative idea brings insight that "meet on clothes, was escorted to the mind," indicating that it is important that the inside, not the outside. Slogan: The beauty lies within (Beauty lies inside).
Magic sliding wardrobe from IKEA
