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IKEA Advertising Campaign

IKEA helps to believe in themselves

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The boy who wanted to grow upNew Italian commercial from IKEA teaches us that in no case can not throw the case halfway and abandon their desires. If very much want something, then this dream come true, and even furniture from IKEA will contribute to the realization of the dream.

One day a little boy wanted to get the box, which is unfortunate happened to be on the top shelf. Kid climbed on the ladder, but even that did not help him to reach the desired object, what do you do in that case? The boy, without thinking twice, just decides to grow for the next day, because somehow it is necessary to get the box.

On the doorjamb kid made a mark, it is up to it had to be more to grow. But how can grow in one day?

It seems that adults say, if it is necessary to engage in sports, to become bigger and stronger, so a new day a little boy starts doing morning exercises. When it's time to breakfast, kid remembers mom tips that should be good to eat, and otherwise grow up, so that the boy immediately began to eat or even neglected additive.

Usually flowers grow when watered them, maybe a little boy can grow if they are watered? Well, you need to check, and that's grandfather, watering flowers, notes that in addition to a bed of plants is also little grandson.

Half a day has passed, so the kid had to grow up a little, as befits a big boy, he should sleep in the big bed, so parents helped the child to push the couch.

{mp4} video / stories / articles / reklama / v_mire / boy-wants-to-grow-up / boy-wants-to-grow-up {/ mp4}

Who, if not older brother, knows how to grow up quickly, because he himself somehow become so big. Boy pulls little brother behind him, so he did his hair, just like an adult, suddenly a secret in this?

And of course the dream! Everyone knows that people grow it in a dream. Time too late and the baby safely asleep in his little bed.

Morning with anticipation boy looks at the doorway with a painted mark and runs to measure your height and ... lo and behold! He just rose to the desired strap, which means that now, then certainly be able to get a box. Toddler reaching for the object, but this time my grandfather with a smile watching the efforts of his grandson, that box is already in the hands of the boy and he with a smile on his face takes it. Grandfather grandson escorts look, smiling and hiding in the hands of a screwdriver. It was he who made the top shelf in the closet a little lower. That's the way the furniture from IKEA helped one boy to believe in themselves.

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