Furniture concern IKEA has launched a new advertising campaign, in which the set literally live billboard in Paris. In a couple of meters above the ground, project participants, ordinary people, took a bath and showed other spa treatments in a makeshift bathroom in front of the astonished passers-by.
In the advertising campaign was attended by professional actors, they wash, style your hair and even cleaned their teeth at the Gare Saint-Lazare, one of the most crowded places Paris. Presented by IKEA billboard - a structure in the form of a bathroom, installed a few meters above the ground, designed to attract the attention of passers-by. Creators even commented and explained his idea in the following words: «At last a bathroom that rises above the rest», which translated to English means "Finally, there is a bathroom that is above all others."
Experts have called the action of a real art object, and ordinary Parisians supported such appreciation bold advertising campaign IKEA.
Recall, this is not the first such stock from IKEA. Earlier, the Swedish furniture giant surprised advertising campaign in which the sofas and reclining chairs were set straight at subway stations and at bus stops. One of the offices of the company has gone a step further - they found shelves for books, creating a kind of library for everyone to crowded beach «Bondi Beach» in Sydney, Australia.