ruenfrdeites

IKEA Advertising Campaign

Life at home: Let's Relax

2.3333333333333 1 1 1 1 1 Rating 2.33 (3 Votes)

In late July, the company released IKEA videothat motivates viewers to get away from mobile phones and focus on family dinner. In the first part of the video, its creators show how in the 17 century people could live without Instagram. To do this, the artist should have been done a long way through the city and share their art. In the video, the family only had time to gather around the table and everyone wants to start the meal, but suddenly there is an artist who begins to draw a picture of what is happening. When ready Still, he sneaked across the city in order to be appreciated. And only after obtaining the approval of a public family starts dinner.

In the second part Movie It shows the same situation, but with a modern twist. Before proceeding to dinner, head of the family, rather than to enjoy a meal, make a photo, while the rest of the family members look at it disapprovingly.

video creators came to this idea after the annual report titled IKEA "Life at home". It was a presentation, during which representatives of the company spoke about how family life was investigated 12,000 people of the largest cities around the world: Shanghai, Paris, New York, Moscow, Berlin, Zurich and others. It turned out that the majority of people polled are dissatisfied with the fact that they can not find time for cooking at home, and it has an impact on their view of family life.

More than half of the respondents told that they use the Internet and social networks to find ideas cooking meals at home. Many feel inferior because of the fact that they can not fulfill the standards of food processing, who see the World Wide Web. Respondents also mentioned that glad to see your kitchen clean and clutter their upsets.

Add a comment


security code
update

More on the topic ...

  • IKEA catalog for the year 2004

    The advertising campaign in support of the IKEA catalog for 2004 year under the slogan: "The best view of the new directory". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.
  • Advertising campaign for IKEA catalog 2001 year

    2001 advertising campaign for the new catalog Slogan: The Secret of Family Happiness.
  • IKEA catalog 2010: Now, large rooms are really big!

    The new IKEA catalog you will find thousands of options of transformation of your large room. Beautiful, functional and affordable!
  • Everybody dance!

    To advertise their products for IKEA dressing rooms for the Swedes launched a special project of the dances in the dressing room.
  • A new section - Video

    Commercials IKEA - this is the case when it is better to see once than hear a hundred times. Simply brilliant, creative thought superkontsentratsiya minute airtime make this ad a frequent guest and winner of competitions and festivals ....

We recommend ...