IKEA Advertising Campaign

One of the best advertising campaigns IKEA

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In bed with IKEAIKEA always slavislas his creative approach to advertising. Commercials company repeatedly became winners of the International Advertising Festival "Cannes Lions" and its winners. In this article we would like to draw your attention to one advertising campaign, which held French unit IKEA 2010 year. Say that it is unusual - to say nothing ... Read, and most importantly look ...

So, as already mentioned above, the IKEA French division organized the "In bed with IKEA" lottery, the prizewinners of which were invited to the Paris music-holl. On the night of 5 on 6 July of 2010, the songs of the ABBA group performed by the symphony orchestra and the last two parts of the Swedish film trilogy "Girl with a Dragon Tattoo" were heard for these listeners. The highlight of this evening was that in the hall, instead of chairs, there were arranged double beds on which the lucky ones were located. Plunge into the atmosphere of this holiday of Swedish culture, organized by IKEA, you can, if you look at the video below.

Oh yes, all this action was part of an advertising campaign SULTAN mattresses.

Well, a couple of photos ...


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