Recently, we have wrote the imminent IKEA catalog 2015. In this catalog, the company paid special attention to the bedrooms and bathrooms, as in its opinion, these rooms are some of the most important in the house. Today we would like to tell you about a campaign in support of the new directory. As with almost all the advertising campaigns that IKEA is distinguished by its creativity and uniqueness. A key figure in this campaign is a hypnotist transit Justin and his experiments on young people, visitors to IKEA stores. So, meet the new sparkling IKEA advertising campaign - Take a look at your future together with IKEA.
Download the new IKEA catalog can 2015 here.
To emphasize the importance of every day life, IKEA makes it possible for young couples to look into the future and is already changing it to survive everyday life events.
A couple of months ago, IKEA held a joint event with the world-famous hypnotist Justin Tranz to help young couples feel the comfort and convenience of using their products in the future. Tranz, whose experience of performing shows about an 6000 show in Las Vegas, immediately "turned" the bedrooms and bathrooms of IKEA into the stage, and passers-by into a stunned audience. After entering the agreed pairs into a trance state in which a person is more susceptible to suggestion, the participants "survived" potential routine events that are changing lives, from the future that he has inspired.
Teaser commercials that will be shown in August 20
"At IKEA, we believe that is important in the life of every day. The fact that it is in these seemingly most ordinary days, there is all the magic of life, in those moments when life takes on a new form and change, and it is for such moments we create our products and solutions ", - says Johan Vikmark, directory manager at IKEA.
This experiment tells us about young people experiencing significant moments in life sleeping и Bathrooms IKEA - In the interiors, which IKEA It pays special attention to this year, because we know that if every day you can start and finish in accordance with their own desires, daily life will also improve.
Interesting photos from the video
"We want our new IKEA catalog has inspired people to ensure that they have a new look at your home space, and especially in bathrooms and bedrooms, which begins and ends every day life," - says Johan Vikmark, catalog manager IKEA.