IKEA Advertising Campaign

RGB-billboard - "three in one"

4.5 1 1 1 1 1 Rating 4.50 (2 Votes)

Tri-color billboardAnd you know how to maximize the space? IKEA knows a good judge! The company presented to the new billboardWhere coexist for three inscriptions. This is quite an interesting and non-trivial way to advertise, and with a space saving exactly three times. billboard developers invented know-how, depending on the backlight changing the advertising message, which is shown in red, green, and blue color (RGB - red, green, blue).

Advertising slogans are transparent to the consumer the idea. The development took place with the help of German creators of advertising agencies Thjnk, as well as with the participation of studio I Made This, by special order IKEA Germany. Above the idea and concept worked best billboard creative and art experts.

Billboard for IKEA Germany

This is the latest example of how we can modernize the way of giving of advertising. Manual IKEA believes that if you are limited in the free space, you need to use "smart" and extraordinary ideas. And this applies not only to frame and decorations, but most of the advertising space.

Night lights billboard

Thus, there are three ideas, three colors and three variants of illumination. 9 square meters turned into a whole 27! And now the one billboard is more than just a familiar sight billboards.

{mp4} video / stories / articles / reklama / v_mire / RGB-bilboard / RGB-bilboard {/ mp4}

Use space wisely, inspired by ideas from IKEA!

Add a comment

More on the topic ...

  • Everybody dance!

    To advertise their products for IKEA dressing rooms for the Swedes launched a special project of the dances in the dressing room.
  • Flower pots samopolivom

    Flowers and houseplants can decorate any home. But in each of the plants are able to take care of properly, either do not have enough patience, or skill, or free time. It's hard to make a home green corner, if the owners often leave. Some on ...
  • IKEA in Germany - from the beginning to the present day

    IKEA Company has begun its activities in 1943 in Sweden. The first IKEA store advertising the sale of furniture and household goods in the printed edition appeared in the year 1945, undoubtedly, in Sweden. In 1963 the company, starting with Norway, came to ...
  • "Lamp-dandelion" MASKROS from IKEA

    All ingenious is simple and this alteration is another proof of that. From a pendant lamp, you can easily get a nice floor lamp that will perfectly complement the interior of a room designed in the spirit of minimalism. Creating an original ...
  • Rainbow Ceiling Trio from IKEA

    Interior design is not forgiving of neglect to her. In its planning and further development should take into account all the fine details. After all, everything is closely interconnected and aimed at, to create a united and harmonious way ...

We recommend ...