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IKEA Advertising Campaign

Blind chef in the kitchen METHOD

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Blind chef in the kitchen METHODWe try not to miss, and constantly writing about the all IKEA promotions. Certainly, members of our club have noticed that whether it is a competition or a new product launch or sales promotion of goods previous collections, it is always creative, fresh and positive. Of the latter, recall campaigns positive video about METHOD - New product from IKEA kitchen. Furniture manufacturer did not stop and continued to show multiple advantages of the new product development IKEA.

At this time, took a very bold, but at the same time a very significant experiment. To prove that the method - the kitchen, created on the high functional level, to prepare for her was invited Christine Ha. It would not surprise anyone, nor bear girl alias The Blind Cook or Blind Cook.

In 2004 year doctors pronounced her presence neyromielita optic nerve. She began to gradually lose his sight. In 2007 year Christine lost the ability to see. But that did not stop her to succeed in the culinary field and enter the number of blind people in the world amazing. Her name became widely known after winning the competition MasterChef USA, where she among others awards acquired the title of chef.

{mp4} video / stories / articles / reklama / v_mire / ikea-metod / ikea-method {/ mp4}

IKEA Christine invited to Stockholm for a blind test method. With the help of Daniela Avramovic, incumbent scheduler kitchens in the company, was created for the needs of the kitchen chef Ha. Christine was preparing for the invited visitors in the so-called Supper Club in a secret place.

To demonstrate this project to the public was filmed small rollerIn which the kitchen novelty resides in action. Daniel and Christina, note that the space for cooking should be organized, and all the most necessary items are available.

METHOD coped with the task to 100%. Chef prepared an excellent dinner, the guests happy and well fed, and contributed to this well-organized kitchen space called methods.

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