ruenfrdeites

IKEA Advertising Campaign

Spring optical illusions

5 1 1 1 1 1 Rating 5.00 (1 Vote)

Posters in the distanceWith the new advertising campaign IKEA will make colored gray Belgian weekdays. It is planned to be implemented through the implementation of new products, which will tell customers specially designed posters, which have no analogues. The essence of a series of posters that from a distance they look like normal rectangles of different colors. To poster also indicate the price and product name. However, if you come closer and closer look, we will see the idea of ​​advertising agency DDB Brussels.

The technology that was used to create posters, allows to show outlines of goods Only those who look at them from a short distance. The format and placement also help to create this effect: the advertising campaign is located at bus stops and sidewalks. As we approach the poster begin to appear contours of the furniture.

Green poster

Yellow, red and green posters promoting the slogan "Choose your color"Urging all to update the interior, especially the choice of products offered - within 25 euros. This price range, according to the authors, will spur buyers to action. The campaign was launched on the eve of the Easter holidays, during which time a lot easier to find the time for home improvements.

Red Poster

Why stock has such a concept? In Belgium, a lot of gray buildings, gray streets and the weather here is also "gray" color. Therefore, for the country's need other colors, can refresh Belgium. Especially important is a fun update in the spring time.

Yellow poster

Creative Director gave Peter Ampe, creative team - Tim Arts, responsible for design - Andreea Buescu, media agency, was elected the organization Initiative Media.

Add a comment


More on the topic ...

  • Libraries

    Fast and fun to create the interior together with IKEA. To change our house, to create, to surprise yourself and loved ones, and enough inspiration IKEA furniture. For your convenience we have collected and pooled under the Library the most necessary and popular 3D-models ...
  • Change ...

    In February 2008, the IKEA store in Amsterdam carries out the action, the purpose of which - clearly explain to consumers the brand slogan - Design your own life ( «create your own life"). Visitors to the Dutch IKEA site can draw in an online plan ...
  • IKEA catalog for the year 2004

    The advertising campaign in support of the IKEA catalog for 2004 year under the slogan: "The best view of the new directory". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.
  • Advertising campaign for IKEA catalog 2001 year

    2001 advertising campaign for the new catalog Slogan: The Secret of Family Happiness.
  • IKEA catalog 2010: Now, large rooms are really big!

    The new IKEA catalog you will find thousands of options of transformation of your large room. Beautiful, functional and affordable!

We recommend ...