With the new advertising campaign IKEA will make colored gray Belgian weekdays. It is planned to be implemented through the implementation of new products, which will tell customers specially designed posters, which have no analogues. The essence of a series of posters that from a distance they look like normal rectangles of different colors. To poster also indicate the price and product name. However, if you come closer and closer look, we will see the idea of advertising agency DDB Brussels.
The technology that was used to create posters, allows to show outlines of goods Only those who look at them from a short distance. The format and placement also help to create this effect: the advertising campaign is located at bus stops and sidewalks. As we approach the poster begin to appear contours of the furniture.
Yellow, red and green posters promoting the slogan "Choose your color"Urging all to update the interior, especially the choice of products offered - within 25 euros. This price range, according to the authors, will spur buyers to action. The campaign was launched on the eve of the Easter holidays, during which time a lot easier to find the time for home improvements.
Why stock has such a concept? In Belgium, a lot of gray buildings, gray streets and the weather here is also "gray" color. Therefore, for the country's need other colors, can refresh Belgium. Especially important is a fun update in the spring time.
Creative Director gave Peter Ampe, creative team - Tim Arts, responsible for design - Andreea Buescu, media agency, was elected the organization Initiative Media.