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Advertising campaigns IKEA in Russia

IKEA suburban transformation

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Grandfather in the countryIKEA is famous for the fact that with consistently holds various events, including charity, launches advertising rollers. All of this colossal work together ikeevskogo team with creative agencies aims to more people enjoy all the pleasures of using the company's products. And here once again with the advent of spring and the opening gryadochnogo season, IKEA has turned its attention to gardeners. The last such advertising stock It was held under the motto "Rest abroad home!».

New product fruitful tandem Instinct IKEA and broadcast on television screens recently. From the first minutes the viewer finds himself in an incredibly warm atmosphere of a family holiday cottage and becomes a witness to a small humorous monologue grandfather. He says that once all this land was a wasteland. Generation after generation, this place has turned into a real paradise for the whole family. First there was a blooming garden, then there was a cozy little house, and with IKEA this house easily turned into a real full house. "And so you have nothing more to do here ... Also as a rest" - sums up his monologue grandfather.

{mp4} video / stories / articles / reklama / in-Russia / dacha-grandad-tells / dacha-grandad-tells {/ mp4}

IKEA strongly argues that the cottage has long ceased to be the place where we come to gather for salads the next bunch of greens, and at the same time weed and water the beds. "Cottage - it is also a comfortable, cozy home, where you can come and gather the whole family at one big table" - seems to be saying that roller IKEA. All efforts and new products of the company are intended to be easy to translate it into reality. And you have already started the transformation of country house?

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