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Advertising campaigns IKEA in Russia

IKEA predicts mood

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Most recently, IKEA launched a new original project called "The forecast of mood". The essence of this project is such that it can be used to learn about the weather and get different visual ideas for home interior decoration, based on time of day and your location.

In fact, even the daily mood depends on whether the time your alarm clock rang in the morning, how was your day, whether it was possible to find a moment during the day. Another important factor is the weather, which now stands outside the window: sunny whether, overcast, cloudy, hot or the rain.

But each new day as a rule, each of us begins at home. If a "weather house" in order, and the days will bring joy. Makeshift "Weather Mood" from the Swedish furniture manufacturer will determine the weather in your city, wherever you are, or of the place where you want to make the trip. Each separate version of the weather has its own unique interiorBecause Ivan Nyrkov - IKEA designer - worked closely to develop visualization for the project and made them whole 300 pieces. Along with each picture is a separate musical theme.

The mood of the IKEA

As a part of the creative team, except for Ivan Nyrkova Anna Nizhnik, Alex Ovechkin, Julia Prygunkova and many other representatives of the Russian creative IKEA. From an advertising agency Instinct made creative director Yaroslav Orlov, Roman Firayner, Nazarova Victoria and others. At this time, take part in the project and communications agency Mint BBDO Group, represented by Anastasia Pogorelova, Ksenia Kuznetsova, Angela and Constantine Mazaeva Mosalova.

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