Instinct agency (BBDO Russia Group) presented a video created within advertising IKEA campaign "to do what you want!". In the federal television channels broadcast the video appeared already 14 October. Thus, the Swedish manufacturer to provide children with the promised adventure.
Recall that the above campaign was officially held in August this year, the creators used almost all possible means in it: traditional media, catalogs, offline events and digital activities.
The new commercial is a product of the main measures - a children's festival called "Do what you want". The creators involved 19 children who are guests of the festival. The action took place under the direction of the world famous Russian writer Grigory Oster, as well as advertising operator and director Andrei Lukashevich. During the advertising campaign, the children-participants gave full free rein to their imaginations, independently coming up with scenarios, images and costumes.
Nicholas Jonsson, who is head of marketing retail chain IKEA in the Russian Federation, said that they did not just come up with a slogan called "Be creative you want"But they also followed him, that is, they do what they want. For example, children are invited to paint banners, advertising shoot, try themselves in various creative professions.
As part of the creative team that created "a film about the film" came not only Nicholas Jonsson, and takde Nizhnik Anna, Anna Fokine, Olga and Margarita Trukets Lefikayte. Creative designers from the agency Instinct made Roman Firayner and Yaroslav Orlov.
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