Advertising campaigns IKEA in Russia

We continue to awaken love

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wake up loveIKEA Instinct advertising agency presented the continuation advertising campaign "We awake Love", which was held on the territory of Russia. And, of course, could not tie the creators arrival of spring with the action dedicated to love. So, let's wake up love again with IKEA! Traditionally, the advertising campaign is accompanied by a video clip, which is designed to transform all around and bring together people who love.

With regard to advertising roller, It is dedicated to a young family whose dad is behaving like a child, my mother tries to make everyone in the house to the beginning of spring. And though everyone seems to be busy in the business, they bring into the house of a spring mood. After all, spring brings a sense of joy that we are ready to share with loved ones. And creators IKEA tells us how we can update your home interior with the help of the Swedish manufacturer of the goods. This sense of promotion brings to us and head of marketing at retail IKEA in Russia - Anna Nizhnik.

Among the participants of the group preparing the composition of advertising project and video: managers and designers IKEA in Russia - Anna Nizhnik Anna Fokine, Olga Trukets Ivan Nyrkov; creators of the agency Instinct - Ya Orlov, R. Firayner (creative director), director - Niels Graaboel, art director - Nikolai Pere, producer - Tatyana Maximova.

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