IKEA News of the world
Omni-channel - an innovative concept in Spanish
Date of publication: .
The so-called new concept will occupy 3160 square meters, 862 sq.m. of which will be reserved for issuance zone online orders. The new format involves the presentation of a wide range of accessories IKEA. Moreover, anyone can get professional advice and using catalogue, Make an order on the spot.
This concept is an absolute novelty for IKEA Group, which specializes in traditional shopping. Development Of omni-channel - Is not a fashion, but a necessity. With the embodiment omnikanalnosti erase all boundaries between the channels. Offline connected to the line, integrated with each other all sales channels. This is an ideal model of modern retail.