ruenfrdeites

IKEA News of the world

Omni-channel - an innovative concept in Spanish

4 1 1 1 1 1 Rating 4.00 (1 Vote)

Omni-Channel RetailFollowing its multi-channel strategy development, the Swedish furniture manufacturer opens a new concept store in Spain. It is planned that the store will be a point of issue of orders over the Internet, made through the site IKEA. The press release also says that buyers can purchase goods and traditional way.

The so-called new concept will occupy 3160 square meters, 862 sq.m. of which will be reserved for issuance zone online orders. The new format involves the presentation of a wide range of accessories IKEA. Moreover, anyone can get professional advice and using catalogue, Make an order on the spot.

IKEA Spain

This concept is an absolute novelty for IKEA Group, which specializes in traditional shopping. Development Of omni-channel - Is not a fashion, but a necessity. With the embodiment omnikanalnosti erase all boundaries between the channels. Offline connected to the line, integrated with each other all sales channels. This is an ideal model of modern retail.

Add a comment


More on the topic ...

  • Catalogues and brochures 2011 (Russia)

    Catalogues and brochures on 2011. Zedes contains the following catalogs and brochures IKEA issued in 2011 year: the main IKEA catalog for the year 2011 catalog kitchens IKEA catalog IKEA PAX wardrobe catalog of upholstered furniture production IKEA catalog ...
  • Catalogues and brochures 2010 (English)

    Catalogues on 2010 year, Ikea released to the market in England and the United States. This section includes only those directories that do not go in separate brochures Russia (Ikea Business, Bathroom solutions, Ikea Sofas, Curtain solutions), and are of interest in terms of ...
  • "IKEA FAMILY LIVE" magazine (up to 2011 years)

    Adoption of family values-in fact one of the principles of IKEA. Better Homes can only be your home, and how to make it even more beautiful and kinder-the magazine IKEA FAMILY. High-quality, bright, rich and truly useful magazine with 2008 years ...
  • Archive (Catalogues and brochures 2009)

    Catalogues for IKEA Russia 2009 year. For those who want to know how it was and what has changed. Pay attention to the brochure "the IKEA Tableware" is its not in 2010, which, of course, does not diminish the importance of kitchen utensils.
  • IKEA catalog for the year 2004

    The advertising campaign in support of the IKEA catalog for 2004 year under the slogan: "The best view of the new directory". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.

We recommend ...