Following its multi-channel strategy development, the Swedish furniture manufacturer opens a new concept store in Spain. It is planned that the store will be a point of issue of orders over the Internet, made through the site IKEA. The press release also says that buyers can purchase goods and traditional way.
The so-called new concept will occupy 3160 square meters, 862 sq.m. of which will be reserved for issuance zone online orders. The new format involves the presentation of a wide range of accessories IKEA. Moreover, anyone can get professional advice and using directory, Make an order on the spot.
This concept is an absolute novelty for IKEA Group, which specializes in traditional shopping. Development Of omni-channel - Is not a fashion, but a necessity. With the embodiment omnikanalnosti erase all boundaries between the channels. Offline connected to the line, integrated with each other all sales channels. This is an ideal model of modern retail.