IKEA Advertising Campaign
Surprises and you will notice!
Thus, in cooperation with the German advertising agency Thjnk AG, IKEA has demonstrated a very creative technique to present their bedroom products, namely beds. Developed a series of prints, see the light, accompanied by the slogan: "Where the family begins". They joined the world's best collection of printed advertising works published in May 2014 years.
The idea is simple prints. At the heart of - family treeWhere a portrait of each couples placed images beds with their year of release. According to the management of the company IKEA, prints serve as a guide in choosing a bed for buyers.
But imagine for print alone bed it would be too simple, obvious and boring. At the end of ikeevskogo tree under the photo of one of the couples waiting for a surprise and causing involuntary smile image table, washing machine or sink. Yes, instead of a bed. Even the delicate issue of procreation IKEA managed to beat humor, without losing the advertising component.