In February 2008, the IKEA store in Amsterdam carries out the action, the purpose of which - clearly explain to consumers the brand slogan - Design your own life ( «create your own life").
Visitors to Dutch IKEA site can draw in the online layout of your house or apartment with furniture, which there is, move the items, select the optimal alignment, imagine missing details of the interior and, most importantly, remove all unnecessary.
All "does not fit into the environment," the inhabitants of Amsterdam have proposed to bring to the store the IKEA 9 February 2008 years and exchange with each other - it is so often the case in life, that is something very necessary to you, you have not, but be sure to have someone familiar (and unfamiliar).
IKEA, for its part, promises to dilute the mixture of furniture from IKEA items totaling approximately 20 000 dollars (to help consumers "feel the difference").
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