IKEA News of the world

IKEA and Cannes Lions. Advertiser year.

1 1 1 1 1 Rating 0.00 (0 Votes)

Will soon begin 58 International Advertising Festival "Cannes Lions". As the press service of the festival, this year's award in the category "Advertiser of the Year" will receive IKEA furniture concern. What we congratulate him.

This is not the first IKEA award and, we hope, not the last. The company has been actively participating in the festival's XK XMXX program and more than once its commercials have been awarded various awards. Over the past twenty years, 20 lions have been "lying around" in the IKEA bank. This is indeed a very revealing moment, especially since IKEA received awards in all categories. The Cannes Festival management noted the correct marketing strategy of the concern, which allows IKEA to be present every year in the list of festival winners. Separately, the 50 video of the year "Lamp" (Lamp), which became the winner of the festival, was mentioned.

Add a comment

More on the topic ...

  • Red Dot Award for the pendant lamp IKEA PS 2014

    Pendant lamp IKEA PS collection of 2014 was honored under the name of Red Dot Design Award. In this competition participated 4928 designer creations presented 56 38 countries and members of the jury chose the product of IKEA collection ...

We recommend ...