Will soon begin 58 International Advertising Festival "Cannes Lions". As the press service of the festival, this year's award in the category "Advertiser of the Year" will receive IKEA furniture concern. What we congratulate him.
This is not the first IKEA award and, we hope, not the last. The company has been actively participating in the festival's XK XMXX program and more than once its commercials have been awarded various awards. Over the past twenty years, 20 lions have been "lying around" in the IKEA bank. This is indeed a very revealing moment, especially since IKEA received awards in all categories. The Cannes Festival management noted the correct marketing strategy of the concern, which allows IKEA to be present every year in the list of festival winners. Separately, the 50 video of the year "Lamp" (Lamp), which became the winner of the festival, was mentioned.