17 April this year, the media began to appear information about the new "edible project" IKEA. And the beginning of the project has already been made: the implementation of sweets Swedish furniture giant launched in European shops and shopping centers of the company. It is expected that the sale will be the starting point for exports Swedish sweets out of the country and Europe.On this account, even already made by the Executive Director of the Association Chokofa, which includes manufacturers of sweets such as chocolate, candy and cupcakes - Håkan Björklund / Håkan Björklund. It was he who promotes sale of loose sweets in IKEA stores.
In an interview with journalists of the newspaper «Dagens Nyheter» He also cited the example of the fact that in the case of successful sales of the product in bulk, manufacturers tend to begin its release in packaged form. This can occur both within SwedenAnd beyond.