The Internet has already become firmly established in our living space. Together with it a host of new specializations, opportunities, prospects and terms. Among the latter, a lot of attention as a science of brand promotion in social networks, is given SMM - Social media marketing. Or social Media MarketingIf translated into Russian. Simply put, the manufacturer is using social media platforms to increase consumer loyalty and as an opportunity once again to express yourself.
IKEA and this time did not remain on the sidelines. In early July, kicked off the launch of a new sales PS collection 2014 from the Swedish giant. He goes under the slogan "Always in motion." This event is the company's management decided to support another channel of promotion. The chosen route was no less creative than representation.
For this site was created on the network Instagram. This is one of the most popular social services created to store photographic images. IKEA was the pioneer - yet unique site does not exist. View site with all the transitions and tags can only be from a mobile device using a specially developed application.
IKEA_PS_2014 - Address DirectoryOn which will come 12 images. Some of them are presented in the form of a collage of objects PS 2014. Everything is organized in a directory, and all products are separated by categories. Use it easily. Each product is linked references. On it by going to the account of the goods, placed description, price, and PhotoWhich demonstrate additional features of a product.
Space is provided in the catalog and ideas for personal users. IKEA offers visitors to post photos with interiors their apartments, houses with the location where presumably could place items from the new collection. In the future, the best work IKEA plans to demonstrate in their retail outlets.
VisitIKEA_PS_2014. Feel like a designer with IKEA.