IKEA Advertising Campaign

IKEA sofa in the Paris metro

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IKEA in the Paris MetroOn March 10 24 2010 on the company IKEA conducts another unusual advertising campaign. At this time, the aim of IKEA became the Paris metro. Four busiest stations of the Paris Metro "Saint-Lazare", "Champs Elysees", "Concord" and "Opera", the company placed samples of their furniture.

Sofas and chairs are in pairs, are fixtures in between. On the walls of the underground behind furniture arranged posters depicting various home interiors. Thus the Paris subway passengers can not only enjoy a relaxing holiday in the comfort of your home, but also to evaluate the quality of IKEA furniture.

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