Unexpected continuation advertising campaign titled "The Wonderful Everyday" from IKEA, perhaps, surprised everyone and even struck. No wonder the company IKEA is considered one of the most creative companies, advertisers in the world. And here, the place of honor IKEA confirmed the development and production of new advertising videoWhich, according to tradition, it was created with the participation of the agency Mother London.
Video received the "speaking" name "Rediscover the Joy of the Kitchen" and, as we have already mentioned, it was part of a worldwide campaign by IKEA - "The Wonderful Everyday". The creators of the video sent to viewers in the jungle where monkeys and other inhabitants of the tropics have found the kitchen from the collection of IKEA and decided to have some fun on it.
A video was filmed in Costa Rica. This video is like a colorful, positive dream that inspires us to new discoveries, creating comfort for kitchen together with the Swedish furniture manufacturer.