New York agency Deutsch launched a campaign to coincide with the opening of the 18 2008 June, the new store in Brooklyn, the first in New York.
In the campaign played up "sign" flat pack furniture IKEA, as well as the attractions of New York. Combine them into a single unit, built from boxes symbols of New York and thus passing a message on the geographical location of the new store.
IKEA: Brooklyn Bridge
IKEA: Empire State Building