Advertising campaigns IKEA in Russia

A fresh approach to promoting IKEA

1 1 1 1 1 Rating 0.00 (0 Votes)

The new IKEA catalogNew IKEA catalog introduced a wider audience in an unusual format. In addition to the traditional methods of promotion, was also organized and large-scale event in the Park Arts "Muzeon". Nicholas Jonsson, Marketing Manager of IKEA in Russia, explains that thus expressed a new advertising strategy of the company.

Every parent wants for their child only the best, of course, this also applies to InteriorBut who can say with certainty, the dream of children? The project authors believe - you need to give your child the freedom of expression, and the task of adults in this case - to provide enough room for creativity!

The advertising campaign launched in the park art "Museon" allowed young talents to express their idea of ​​how to look ideal home. Festival started with the so-called talk shows, presenters who made Michael Schatz and his daughter Sophia. "Living with the children in the same house" - a topic discussed at the "transfer".

The next three days the park was a creative workshop. Children led by their "star" observers, which included singer Glucose, writer Grigory Oster, actress Marina Kazankova and many others participated in the creation infomercial IKEA. Young talents the opportunity to play not only in advertising, but also to write a story for her.

The purpose of the event, in the words of head of marketing, in direct interaction with consumers. Thus, customers can get acquainted with IKEA closer, learn about its true values. Nicholas Jonsson believes that such manifestations: public, open - cause the greatest trust from potential buyers.

[youtube] K7Oi0jafAh4 [youtube]

But advertising campaign does not restrict the conduct of the festival, 13 August was also launched digitalPlatform. A little bonus for owners of smartphones was the new feature in the application "IKEA catalog"Using it can" beat "the room in virtual mode.

Full range of activities was organized thanks PR-agentstvu MintAs well as advertising agencies Instinct, EMG, MEC. According to Mr. Jonsson, cooperation corporation with its advertising partners has long-term character. IKEA pleased with the results of their work, so on cooperation with other PR-agentstvami not out of the question.

[youtube] vFiPEzJUsY8 [youtube]

IKEA brand tried to develop regardless of the economic situation in the company. Funding marketing projects grows over time, as well as the business itself.

Overall IKEA today - is recognizable and respected brand. He is endowed with unique features Swedish, creativity, but at the same time and modesty. Nicholas Jonsson sure that in the future IKEA retain its high positionsAnd changes will only ways through which the company will be able to communicate with the consumer.

[youtube] wQ74aKioPtM [youtube]

Add a comment

More on the topic ...

  • Catalogues and brochures 2011 (Russia)

    Catalogues and brochures on 2011. Zedes contains the following catalogs and brochures IKEA issued in 2011 year: the main IKEA catalog for the year 2011 catalog kitchens IKEA catalog IKEA PAX wardrobe catalog of upholstered furniture production IKEA catalog ...
  • Catalogues and brochures 2010 (English)

    Catalogues on 2010 year, Ikea released to the market in England and the United States. This section includes only those directories that do not go in separate brochures Russia (Ikea Business, Bathroom solutions, Ikea Sofas, Curtain solutions), and are of interest in terms of ...
  • "IKEA FAMILY LIVE" magazine (up to 2011 years)

    Adoption of family values-in fact one of the principles of IKEA. Better Homes can only be your home, and how to make it even more beautiful and kinder-the magazine IKEA FAMILY. High-quality, bright, rich and truly useful magazine with 2008 years ...
  • Archive (Catalogues and brochures 2009)

    Catalogues for IKEA Russia 2009 year. For those who want to know how it was and what has changed. Pay attention to the brochure "the IKEA Tableware" is its not in 2010, which, of course, does not diminish the importance of kitchen utensils.
  • IKEA catalog for the year 2004

    The advertising campaign in support of the IKEA catalog for 2004 year under the slogan: "The best view of the new directory". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.

We recommend ...