ruenfrdeites

IKEA Advertising Campaign

Turn color with IKEA

1 1 1 1 1 Rating 0.00 (0 Votes)

Colors of the rainbow with IKEAEvery year, its presence in the market launch of IKEA notes new catalog. The company on colorful pages again and again is a qualitatively new relationship to the house, its arrangement, offering revolutionary ideas that make our home as comfortable as possible. In support of their catalogs IKEA conducts advertising campaignsTrying to scale to eclipse last year. Was not an exception and 2013 year. In anticipation of the IKEA catalog organized a real celebration under the slogan "Include color! '. For a short time Visitors Gorky Park could become a makeshift home features a large living room, kitchen, bedroom and nursery. Organizers of the event with the help of theatrical shows with dressing area and master classes showed how easily and simply change the color filling the rooms, give a special charm to the room with the help of textiles.

Insight of the year can be dubbed "juicy" campaign. After all, IKEA offers to all his fans and those who are just going to join their ranks, including color! "Every artist wants to know ..." - these words are familiar to all the little rhyme about a rainbow. IKEA supported by creative advertising agency Instinct have gone further and declare an incredible number of colors, shades, styles and textures combined, which can be used to transform the house. Along with the revolutionary ideas of design, IKEA goes beyond the normal way of presenting information. Some pages of the catalog marked with special icons that you just need to scan the smartphone. For this purpose it is necessary only to install the free app "The IKEA catalog"And you get a lot more useful information.

Include color with IKEA

In the catalog 2013, the main emphasis is on textileLike material that can change the interior of the premises beyond recognition. 30-five seconds of video entitled "Rainbow"Demonstrates the breadth of solutions, with which you effortlessly guided only by your own individual taste, freshness will attach to your housing.

Roller really successful. He drew not only buyers, but also collects awards in his piggy bank. At the recent Advertising Festival Latvia GoldenHammer he took silver.

IKEA calls not to be afraid and to experiment. After all, a better life so easy! Start with your own apartment and turn color at full power!

Add a comment


security code
update

More on the topic ...

  • Catalogues and brochures 2011 (Russia)

    Catalogues and brochures on 2011. Zedes contains the following catalogs and brochures IKEA issued in 2011 year: the main IKEA catalog for the year 2011 catalog kitchens IKEA catalog IKEA PAX wardrobe catalog of upholstered furniture production IKEA catalog ...
  • Catalogues and brochures 2010 (English)

    Catalogues on 2010 year, Ikea released to the market in England and the United States. This section includes only those directories that do not go in separate brochures Russia (Ikea Business, Bathroom solutions, Ikea Sofas, Curtain solutions), and are of interest in terms of ...
  • "IKEA FAMILY LIVE" magazine (up to 2011 years)

    Adoption of family values-in fact one of the principles of IKEA. Better Homes can only be your home, and how to make it even more beautiful and kinder-the magazine IKEA FAMILY. High-quality, bright, rich and truly useful magazine with 2008 years ...
  • Archive (Catalogues and brochures 2009)

    Catalogues for IKEA Russia 2009 year. For those who want to know how it was and what has changed. Pay attention to the brochure "the IKEA Tableware" is its not in 2010, which, of course, does not diminish the importance of kitchen utensils.
  • IKEA catalog for the year 2004

    The advertising campaign in support of the IKEA catalog for 2004 year under the slogan: "The best view of the new directory". Marketers IKEA decided to present its new catalog in the form of interior items. How they got it, you can see in the photos.

We recommend ...