IKEA introduced its new conceptWhich, according to the director of the IKEA Group Peter Agnefellya must attract customers to the stores. Earlier, shopping centers owned by the company, located near highways and interchanges. However, the company decided that the people who travel on public transport will also be interesting to visit the IKEA stores. The concept will be introduced in the HamburgGermany.
Concerning Moscow, There will also be applied innovation. As we know from the media, the company is looking for land for construction of a shopping center in Moscow. While the final decision is not accepted, but, nevertheless, the head of the Russian branch of IKEA, confirmed this information and indicated that the planned extension existing shopping centers - namely, in Teply Stan and Khimki on 50 and 70 thousand square meters. Completion is scheduled for reconstruction of 2018 year end investment order 100 million per project.
Another piece of news related to the company IKEA, which has become known to please many fans of the Swedish brand - the opening of the metro near the "White dacha" at a distance of less than 2-km away.