One of the most recognizable products of the Swedish manufacturer of furniture and accessories for the house is a large blue bagwhich shoppers typically use to add their purchases. Officially, IKEA bags, or, as they are also called, frats, were presented for the first time in 1996. Unbelievable but design This bag has not changed for the whole 20 years! And so, in 2016, the IKEA "blue bag" will appear before us in its new look.
To change the design of the bag IKEA retained the services of the Danish Nau design bureau. The main distinctive feature of the new bags is the lack of IKEA corporate colors in the design. Instead of polypropylene for the production of bags will now be used a thin woven fabric, and the color will be white and green. And the cost of the bags is likely to change in a big way.
IKEA said that cooperation with Nau mark the beginning of the creation of a new identity Scandinavian design. On the creation of a new design of handbags teamwork companies do not stop, then a wide variety of products will be presented from a variety of materials such as plastic, wood, textiles, metal, aluminum and others.
Presentation of the new model took place in bags "Day of democratic design" in Sweden, organized by IKEA.