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Lennart Dahlgren - the first CEO of IKEA campaign in Russia. Under his leadership, has developed into the company in Russia. In March of this year in Russia, a book of memories Lennart Dahlgren about his life and work in Russia. Read his answers to readers' questions Forbesrussia.ru.
In early spring, the publishing house Alpina Business Book published a book by Lennart Dahlgren, the first general director of IKEA in Russia, “How I Conquered Russia, and She Conquered Me” (translated by Oksana Belaichuk).
Lennart Dahlgren is one of the heroes of the consumer revolution in Russia. Ten years ago there was not a single IKEA store in Russia. Last year in Omsk 12-th has already opened. Dahlgren experienced many adventures in Russia. "You come, sometimes, to work on Monday, look at the clock - it's already Thursday," he recalls. The arrogance of governors and mayors, nitpicking and incompetence of smaller officials, contradictory laws - from such a head anyone will go around. But Dahlgren had in stock a super weapon: the gratitude of millions of buyers, hidden and obvious allies on different floors of the Russian government. Dahlgren returned home in 2006, but his relationship with Russia did not end.
Read excerpts from the book Lennart Dahlgren, the history of formation of IKEA in Russia.
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IKEA PS (IKEA PS) - is the name of the elite designer collections IKEA. On the data collections by the best designers as IKEA, and invited her. The letters "SS" mean "postscript", then we are talking about the latest developments in the world of Swedish design. The first IKEA PS collection was presented in 1995 year. It was a real event for professionals, and for the millions of ordinary people who care about the beauty and comfort of your home. IKEA PS Russian premiere took place in year 2003. |
On March 10 24 2010 on the company IKEA conducts another unusual advertising campaign. At this time, the aim of IKEA became the Paris metro. Four busiest stations of the Paris Metro "Saint-Lazare", "Champs Elysees", "Concord" and "Opera", the company placed samples of their furniture.
Sofas and chairs are in pairs, are fixtures in between. On the walls of the underground behind furniture arranged posters depicting various home interiors. Thus the Paris subway passengers can not only enjoy a relaxing holiday in the comfort of your home, but also to evaluate the quality of IKEA furniture.
Further comment is superfluous. See ...
We offer you a small selection of the most popular in our subjective opinion, IKEA. This list is certainly not exhaustive, but we have tried to be objective, held their little "investigative journalism"
and are pleased to present the results of our work
. So, we present to you the "Top 11 most popular IKEA version 
".
