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Hide the phony down jackets, shaggy fur coats, warm hats and scarves away in the closet. Giving way to a light and bright colors that are sure to accompany each arrival of spring. Taking care of a wardrobe upgrade, do not pass by your house. For IKEA to the arrival of a new season prepared thoroughly.
Instinct agency (BBDO Russia Group) presented a video created within advertising IKEA campaign "to do what you want!". In the federal television channels broadcast the video appeared already 14 October. Thus, the Swedish manufacturer to provide children with the promised adventure.
Recall that the above campaign was officially held in August this year, the creators used almost all possible means in it: traditional media, catalogs, offline events and digital activities.
New IKEA catalog introduced a wider audience in an unusual format. In addition to the traditional methods of promotion, was also organized and large-scale event in the Park Arts "Muzeon". Nicholas Jonsson, Marketing Manager of IKEA in Russia, explains that thus expressed a new advertising strategy of the company.
Each parent wants only the best for their child, of course, this also applies InteriorBut who can say with certainty, the dream of children? The project authors believe - you need to give your child the freedom of expression, and the task of adults in this case - to provide enough room for creativity!
Each of us has a lot of things. In the course of life and, if necessary, we grow them from all sides. Some of them we use every day, something is run into the work episodically, something is thrown out by us without regret. But there are things lying untouched for many, many summers, which we are anxiously guarding against any encroachments. We can stumble upon them completely by accident and immediately reproduce a whole series of stories for a short life movie. We remember their existence only when they have already acquired their own children and are in a hurry to tell them and show an amazing story from their distant childhood or youth. Such expensive to the heart and memory of gizmos can be found in anyone.
Summer. Heat. City pushes the inner atmosphere beyond its limits. For someone it is time the long-awaited full-time leave, but for someone just a short-term trips to rest in country house. But even such fleeting weekend want to spend as comfortable as possible and desirable, regardless of weather conditions. The necessary comfort and relaxing mood sets the environment around us, which is dominant furniture to give and related accessories. Another advertising campaign from IKEA, developed in conjunction with the creative agency Instinct, come at just right. After watching this video can not be positive not pay attention and do not look into one of the stores of the company, following tout the slogan "Relax abroad at home.
