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Following its multi-channel strategy development, the Swedish furniture manufacturer opens a new concept store in Spain. It is planned that the store will be a point of issue of orders over the Internet, made through the site IKEA. The press release also says that buyers can purchase goods and traditional way.
Despite the current economic situation, it is time for IKEA positive news. Swedish manufacturer, according to Daniela Rogosich (representative of IKEA), announced its intention to invest 2,3 billion, which is about 19 billion SEK in Russian shopping centers, shops and production in Russia. Thus, they are calculated as a minimum double the sale by the 2020 year. Has shared the news agency Bloomberg, which, in turn, referred to the publication Dagens Nyheter (Sweden).
The situation in Russia is heating up. On occurring cardinal economic changes respond everything ordinary people to large corporations.
Now for the residents of some cities to buy goods IKEA has become easier than ever. It's enough just to have access to the Internet and a specific Wish List. Then, as they say, a trick. Consider the example of the acquisition of the city NovosibirskAbout which we wrote in our last article.
C 11 December this year IKEA opened a new service for the residents of Novosibirsk called "Shopping from home"Which will enable the Swedish manufacturer to order products via the Internet. The press service of IKEA confirmed this fact.
